How we built the landing page hero in the studio
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The scroll story at the top of situvista.com was not made in a rendering package. It was built in the studio, the same one a dealer works in, and the founder recorded the session live. About eleven minutes of work are cut to 73 seconds here.
It starts from one drone photo of a new-build house: an empty lawn and a bare terrace. The photo becomes a photo scene, and the products go into it one by one: a bioclimatic pergola, a panel fence with a gate, a carport, an umbrella and glass railings on the balcony. Then come five variants, A to E, with different colours and products, at different times of day: a summer afternoon, an October morning, an October evening.
Those five variants are the scenes you scroll through on the home page. The point is simple: the page was made with the product, not with renders. What a visitor sees at the top of the site is a scene of the same kind a dealer makes from a customer's photo, with the same tools.
